We live in an attention-grabbing economy with unwanted marketing advances constantly bombarding us – an era where a single web page can contain multiple ads. In a world of ever-expanding marketing choices, event planners understand the competition for attention and are seeking new ways to help you showcase your business. A new trend in tradeshow exhibiting is the Poster Walk. Think of a Poster Walk as a mini-billboard and a powerful platform to gain visibility to your audience. In a world where being creative is a necessity, here are 3 reasons why you need to add Poster Walks to your marketing mix.
- Share your Story
Poster Walks allows you to provide specific information about your company that you want the viewer to know. They help the viewer understand your company’s differentiators, highlight significant aspects of your company, feature products and services, and focus on value propositions.
- Showcase your Organization expertise
Guide the viewer through your business’s product line(s). Poster Walks give conference participants an opportunity to showcase their companies, projects, and other critical information that attendees need to know.
- Visually Appealing
Present information about your company in a visually appealing way. Unlike the fast pace of a slide show or verbal presentation, a Poster Walk allows viewers to study and restudy your company’s information and discuss it with them one-on-one.
This year’s National MBE Manufacturers Summit 2016 will feature a Poster Walk of the best manufacturing projects in the area of innovation, productivity, and sustainability. Attending MBE manufacturers will have the opportunity to submit a poster describing their company and one project their company completed related to innovation, productivity, or sustainability. Summit attendees, including corporations and OEMs, will meet the Poster Walk entrants throughout the Summit, learn about their companies and projects, and vote on the “Best in Show” posters.
Don’t miss this opportunity to showcase your company at the National MBE Manufacturers Summit 2016. Register Now and receive more information about the Poster Walk.