Our clients depend on us to create compelling and engaging work that moves consumers emotionally, and then to act. We haven’t disappointed them yet.” – Sarah Lattimer, President & CEO, Lattimer Communications
Lattimer Communications is a marketing communications agency that specializes in crafting strategically-sound and innovative programs for the African-American, particularly female, and Latino markets. For more than 20 years, Lattimer Communications has developed successful programs for Fortune 500 companies, as well as local businesses. They provide a wide range of services including: market research, strategic planning, marketing and communications plan development, media planning and buying, digital social media strategy, creative development and production and more. Lattimer Communications is one of the few minority- and female-owned agencies in the southern region with a breadth of national and regional brand experience.
Lattimer Communications became a client of the MBDA Business Center-Atlanta seeking to: (1) obtain certification as a Disadvantaged Business Enterprise (DBE) and a Minority Business Enterprise (MBE); (2) connect with the Center’s network of stakeholders and partners; and (3) gain access to business opportunities. Center staff recommended the utilization of the Center’s certification packaging service as well as on-going coaching.
Lattimer Communications is a certified MBE and DBE as a result of using the Center’s certification packaging service. The CEO also meets regularly with the Center’s project director to discuss the company’s strategy for growth and development. These certifications can help open doors to new business and partnering opportunities. When Clear Channel was seeking an advertising firm with a demonstrated track record of best in class, customer focused performance, and certified as a DBE to partner with to grow business at the Hartsfield-Jackson International Airport, it contacted the MBDA Business Center-Atlanta. The Center staff recommended Lattimer Communications. After a series of meetings with Clear Channel and building a relationship, Lattimer Communications was selected and secured a contract with Clear Channel to serve as its business partner in the areas of public relations, community relations and advertising sales. As a result of this partnership, Lattimer Communications has grown fiscally and been engaged in a new and exciting industry. Working with a Fortune 500 company and Hartsfield-Jackson International, the world’s busiest airport, has been a tremendous opportunity for a company of their size. The MBDA Business Center-Atlanta continues to serve as a business consultant for Lattimer Communications.