Lattimer Communications became a client of the MBDA Business Center-Atlanta seeking to: (1) obtain certification as a Disadvantaged Business Enterprise (DBE) and a Minority Business Enterprise (MBE); (2) connect with the Center’s network of stakeholders and partners; and (3) gain access to business opportunities. Center staff recommended the utilization of the Center’s certification packaging service as well as on-going coaching.
Lattimer Communications is a certified MBE and DBE as a result of using the Center’s certification packaging service. The CEO also meets regularly with the Center’s project director to discuss the company’s strategy for growth and development. These certifications can help open doors to new business and partnering opportunities.
When Clear Channel was seeking an advertising firm with a demonstrated track record of best in class, customer focused performance, and certified as a DBE to partner with to grow business at the Hartsfield-Jackson International Airport, it contacted the MBDA Business Center-Atlanta. The Center staff recommended Lattimer Communications. After a series of meetings with Clear Channel and building a relationship, Lattimer Communications was selected and secured a contract with Clear Channel to serve as its business partner in the areas of public relations, community relations and advertising sales.
As a result of this partnership, Lattimer Communications has grown fiscally and been engaged in a new and exciting industry. Working with a Fortune 500 company and Hartsfield-Jackson International, the world’s busiest airport, has been a tremendous opportunity for a company of their size. The MBDA Business Center-Atlanta continues to serve as a business consultant for Lattimer Communications.