The idea of innovation has grown to become a hot topic and a household name in small business and corporate communities. Over the years, we’ve seen other buzzwords come and go. Take the word “Guru” as an example. As more corporations began to see the value of digital marketing, there was an influx in self-proclaimed social-media “Guru’s” – a person who is an influential teacher or popular expert. Now companies are looking for innovators, but what does innovation truly look like?
When you think of innovators, the first person that comes to mind for most is Mark Zuckerberg, the creator of Facebook or maybe Jack Dorsey, the founder of Twitter. While nothing can be taken away from their amazing creations, innovations don’t always have to come from young tech-savvy college dropouts. Innovations can be as simple as new processes at work that make the day go by smoother, or as big as a Facebook or Twitter. Innovation is simply new methods, ideas, or products.
A big challenge for small fleet owners is finding loads. Picking up, short-term, low-paying contracts doesn’t offer long-term stability and can often lead to a dead end. Many truckers find themselves facing the size roadblock. Simply put, small trucking firms cannot compete for larger freight opportunities due to their size limitations, therefore they are not considered. Unable to grow a profitable trucking company, many small trucking companies go out of business.
Sudu Logistics is responsible for filling the void felt between small trucking companies and large supply chains. We sat down with co founders Lucius French (a Georgia Tech alumni) and Amari Ruff, both serial entrepreneurs, who created an innovative technology platform and partnership with National Minority Truckers Association, forming a first of its kind trucking consortium. Sudu thoroughly vets a network of Minority Business Enterprises, Women-owned businesses and Veteran-Owned Small businesses partners with the objective of to provide more capacity to service Fortune 1000 companies. By consolidating these businesses, truckers are no-longer a network of one but a group of 10,000 and growing. Sudu qualifies as a Tier 1 and Tier 2 supplier, which allows their consortium to become profitable trucking companies partnering with larger and established shippers.
Sudu Logistics is a client of the MBDA Business Center-Atlanta, which shows we work with innovators on a day- to-day basis. We are not fooled by the media portraying innovators as only big ticket technological advances. The staff of the MBDA Business Center-Atlanta are a team of innovators in the field of helping minority-owned businesses gain access to private and federal leading edge resources, as well as, becoming a part of a rich network of entrepreneurs. If you would like to know more visit our website www.mbdabusinesscenter-atlanta.org.