Minority-Owned Positivity Alkaline Water Partners with Big Investor

As we celebrate the end of Minority Enterprise Development (MED) Week 2020 and anticipate the inaugural Buy MBE Day on September 19, it is with much pride that we recognize our clients’ successes and the impact they are making in our communities.

Our client, StarWalker Industries, LLC, partnered with Raashaun Casey, better known as DJ Envy, music producer, and American DJ of the radio show, The Breakfast Club on Power 105.1, to further promote the Positivity Alkaline Water brand.

For DJ Envy’s birthday on September 3rd, Gia Casey, DJ Envy’s wife of 19 years, gifted him with a stake in the minority-owned bottled water company, Positivity Alkaline Water LLC, a subsidiary of StarWalker Industries LLC, founded by Atlanta Business Attorney David M. Walker, Esq.

DJ Envy pictured with Positivity Water cases

“This partnership perfectly aligns with Positivity’s passion for promoting healthy lifestyles, and DJ Envy’s pursuit of wellness, not only for himself but for his devoted fans and followers across the nation,” stated David Walker.

The Minority Business Enterprise (MBE) community is comprised of over 11 million small businesses nationwide and these businesses thrive in partnerships. These alliances give small MBE companies a chance to compete with big business. The Atlanta MBDA Centers encourage strategic partnerships and are proud to see the resulting success of assisting clients to build these partnerships over the years.

Positivity produces premium 9.5+ pH alkaline water with the mission of providing positivity to positive people. For the last two months and in response to the COVID-19 pandemic, Positivity has hosted a FREE Case Giveaway, where they offered members of the Atlanta community a free 15-pack case of its premium alkaline water. Frontline workers received two complimentary cases of Positivity for their valiant efforts in the battle to return to normalcy. To further encourage positivity in the community, Positivity Alkaline Water’s recycling initiative pays three dollars for each returned empty 15-pack case to reclaim and recycle the Positivity bottles.

To learn more about StarWalker Industries and the Positivity Alkaline Water brand, visit http://www.starwalkerindustries.com/.

Announcing “Buy MBE Day” on September 19, 2020

The national network of MBDA Business and Specialty Centers partner to launch the inaugural awareness campaign to promote minority business enterprises

ATLANTA- 08/29/20 – In honor of the 2020 National Minority Enterprise Development Week (MED Week), the Atlanta Minority Business Development Agency (MBDA) Business and Advanced Manufacturing Centers will launch a “Buy MBE Day” in Atlanta, Ga on Saturday, September 19th.  The Atlanta MBDA Centers will join the national network of MBDA Business and Specialty Centers across the country in demonstrating support and commitment to the minority business enterprise (MBE) community. 

The inaugural launch is intended to encourage corporations, government buyers, and individuals to shop and purchase goods and services from their local minority-owned business community. Buy MBE Day also offers an important forum for helping generate awareness of the economic and quality of life contributions made by minority firms.

“Here in Atlanta, we are extremely proud of the businesses we serve, working to create greater access to capital, contracts, and markets,” said Donna M. Ennis, C.P.F., Project Director, Atlanta MBDA Centers. “We’re gearing up for Buy MBE Day to do all we can to help promote and commemorate the day throughout our community and inspire others to spend more dollars with our local minority-owned businesses.”

The inaugural awareness campaign launches on the last day of the MED Week, a national observance by presidential proclamation, whose week-long events feature award presentations, industry sessions, and networking opportunities in a dynamic virtual environment.  Joining forces with the national network of MBDA Business Centers and Specialty Centers, the Atlanta MBDA Centers will champion and promote support for minority-owned firms and aid in addressing the devastating impacts of business disruptions and economic hardships that have resulted from the COVID-19 pandemic.

“As we continue putting out our “Open for Business” signs throughout the city of Atlanta, we want to encourage everyone to consciously start supporting and doing more business with minority-owned business enterprises from this national awareness day and beyond. Every citizen’s dedication to supporting minority-owned businesses can make a resounding difference in urban and rural communities.  Supporting these firms is good business and strengthens the overall health of our Nation’s economy,” said  Donna M. Ennis, C.P.F., Project Director, Atlanta MBDA Centers. 

To learn more about the “Buy MBE Day 2020” national initiative and how to participate visit www.MBDA.gov/BuyMBEDay.

About Atlanta MBDA Centers:  As part of a national network of 30 centers, the Atlanta MBDA Business & Advanced Manufacturing Centers help MBEs access capital, increase profitability, and scale their businesses. Funded by the U.S. Department of Commerce MBDA, the Atlanta MBDA Centers are part of Georgia Tech’s Enterprise Innovation Institute, the nation’s largest and most comprehensive university-based program of business and industry assistance, technology commercialization, and economic development. To learn more, please visit https://mbdabusinesscenter-atlanta.org/.

About Donna Ennis:  Donna Ennis, C.P.F is the project director for the Atlanta MBDA Advanced Manufacturing Center and the Atlanta MBDA Business Center at Georgia Tech’s Enterprise Innovation Institute (EI2). A Certified Professional Facilitator, Donna is responsible for the strategic direction, marketing, outreach, and operations for both Centers and provides assistance to Center clients in strategic, business and market planning; private and public procurement, finance, operations, and business process improvement.

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