Atlanta MBDA Centers’ Client EyeMail Success Story

The Atlanta MBDA Centers team is excited to see our clients pivot and reach new heights of success during these extraordinary times. Many small businesses are publicizing the positive changes happening within their company following COVID-19 to strengthen customer loyalty and encourage sales.

Lisa Jones, CEO of Eyemail, was featured in The Atlanta Standard, Atlanta Tech Villages’ newsletter, as the Founder Story of the Month. The collaborative community described Lisa’s story as “an incredible source of encouragement and inspiration.” Read the entire story here. 

Eyemail also premiered a commercial last week in the Stacy Rise Projects: Female Founded Business Finder campaign. The Rise Project supports female-founded businesses and encourages consumers to patron female-founded companies. See more here.

Eyemail is an innovative approach to email marketing designed to “bring emails to life.” The multi-patent pending email communications software enables instant play of full video & audio across all email, webmail, and mobile platforms in less than 15K in size with no download required. 

The Eyemail team delivers a higher return of investment for their clients by improving existing standard open rates on average by 60% and click-through rates on average by 38%, while establishing the foundation for a more connected consumer/employee relationship.

Visit www.eyemailinc.com to learn more about EyeMail.

Close Deals with the Perfect Follow-up

What is the first thing you should do after attending the 3rd Annual National MBE Manufacturers Summit 2018? If you answered follow-up, then pat yourself on the back. Sending promised information or scheduling the next meeting is crucial in the bonding process and allows you to keep the growth of the relationship under your control. Following up with potential clients can help ensure business deals stay on track and helps to keep them engaged.
Having a follow-up plan in place is important and could help secure more opportunities for your business.

 

Increase your chances of converting potential clients by implementing a follow-up system into your business development plan.

 

1. Don’t procrastinate, send the information you promised
Many conference attendees have two goals: to have successful meetings and to profit a high ROI from the event. It’s important to gather credible information, like product mockups or testimonials, which can be shared with the potential client to validate the capabilities of your company and help secure future business.
2. Reference points that originally got the client excited
After a successful day of one-on-one meetings and getting everyone excited about your product, it’s your job to keep the excitement going. Pay attention to body language during meetings, this will help as you build speaking points for an email or phone call, you can mention the attention-grabbing product or service.
3. Meet on Common Ground
When doing business with others, it’s some prefer to work with like-minded individuals. If there was a moment you and the potential client agreed on something during the meeting, recall the moment during your follow up. Doing this can help to establish mutual trust and make the future partnership more pleasant.

Exhibit your production process and position your company to gain new business. Participate in the Posterwalk during the 3rd Annual National MBE Manufacturers Summit 2018 and vet potential clients for your business!
Grab your tickets today!